Hermitude - Every Day (Video)
Electronic hip hop duo Hermitude have released the music video for ‘Every Day’. The track, which is the second installment from the Australian duo, landed itself in more than 15 of Spotify’s New Music Friday playlists around the globe and also follows the epic drop of ‘Stupid World’ ft. Bibi Bourelly (Rihanna, Usher, Mariah Carey)
Capturing the essence of ‘Every Day’ with a simple and striking concept, video Director Nathan Presley walks us through the fantasy of a love addict. As the video unfolds and the dance continues through the dark streets, the movement becomes more agile - interchanging between sweet and menacing at times - reflecting the fluctuating and fickle nature of love. As a character who appears meek and subdued in the beginning, it is made clear she can pop it like a pro from the moment the first hook drops.
Working with varied vocalists on their forthcoming album, the duo spread their wings and seek new adventures in collaboration with ‘Every Day’. It celebrates a new direction for the pair, characterised by Hoodlem’s breezy, measured verses, and the pulsating rush of the hook. It’s Hermitude at their most pop.